Brands actually defines us more than we know.
If I could relate to myself, here are a few examples.
- I used to be known as the guy Livita Guy because on every outing, I always buy a can of Livita Honey
- My house never had any other brand of TV other than Sony since we really bought a TV for entertainment
- My mum never buys any yogurt drink other than Nestle Bliss
- Since my last one, I never bought sports shoe other than Nike, though I don't buy them often
The Petronas commercial is just done superbly. Really makes you ponder the things you take for granted in life, and it doesn't bombard the ad with the brand.
I like the Pepsi commercial because it effectively relates the whole brand with the commercial in a very subtle and very funny manner.
Hmm... I guess they are brands Id be less than comfortable being associated with.. Crocs for example. I don't care how comfortable they are. It's just ugly, sorry. oh! and facial cleansers that doesn't work. urgh. They're a pain.
Religion does affect my consumer choices, no doubt. But before anything, I'd like to to be informed. I don't drink beer or eat pork or use any of the products related to what my religion prohibits, no matter how good the ads are. I try to stay away from things that are unconsented-by-religion (or related to it), like Liverpool. Reason? Faith.
Information about stuff like this I just pull out from many different sources. Different medias target different groups so I just try my luck. But they are some specific ones. New information on technology, I get it from Monday New Straits Times, for specific products like new shoes, it's usually the Internet. TV is just useful for random information on things you really don't need. Most of them just try to persuade you that you do need them.